Post-MVP Traction
Grow a stalled product by making decisions from real user behaviour. Traction is our v0.3 engagement: focused, data-led sprints that instrument your product, learn from your users, and run experiments that move the numbers. Each sprint runs two to three weeks at one fixed price, the same for every sprint, and you scale the number of sprints to your ambition. It is for teams with a live product that needs growth grounded in evidence.
Who it is for
Traction is for founders and small firms whose product is already live but whose growth has flattened. You have users, you have data flowing somewhere, and you have a sense that something is not converting, but you cannot yet see where or why. If you want to replace opinion-led tweaks with evidence and a repeatable way to find what works, this is built for that.
What we do
We instrument the product so you can see how people actually use it, learn from your real users, and test changes aimed at the metrics that matter. We set up analytics, funnels, and dashboards, run user interviews and draw out the patterns, and design and ship a small set of growth experiments with measurable results.
What you get
It comes together as a growth playbook: what we tried, what happened, and what to do next. The instrumentation and the playbook stay with you when the engagement ends.
- Analytics, funnels, and dashboards set up on your product
- Five to ten user interviews with the patterns drawn out
- Two to three growth experiments run, with results you can read
How we measure
We define the metrics that matter for your product before we touch anything, so success is agreed rather than argued about later. Then we use product analytics, funnel analysis, and direct conversation with users to understand behaviour. Experiments are scoped to produce a clear read, so you can tell what worked, what did not, and why.
Timeline and pricing
Sprints run two to three weeks each at one fixed price, the same for every sprint and agreed before we start. We ask for a minimum of two sprints, so an experiment has room to read. From there you add sprints to match your ambition. You get the exact per-sprint price in writing on the intro call, and continuing is always your choice.
The outcome
A growth playbook and the instrumentation to keep using it. You leave able to make decisions from data, with dashboards your team can read and a tested method for running the next experiment yourselves.
What happens next
Book a free 30-minute intro call. We will look at where the product stands, agree what good growth looks like, and scope the first two sprints. Or email [email protected].