
Next.js · Supabase · Stripe Connect · Hetzner
doggio
Verified dog pros, booked in under a minute.
doggio is a live two-sided marketplace for force-free dog training and daycare. abyssLabs took it from idea to market, end to end: per-country landing pages that prove demand before a region opens, then a full browse-book-pay marketplace with Stripe Connect payouts. Owners book vetted pros in a minute, and providers get paid on time.
THE CHALLENGE
Force-free care is a trust-first purchase. An owner is handing over their dog, and there was no single place to find vetted pros, compare them, and pay safely. Providers ran on DMs, spreadsheets, and manual invoices. That friction slows every new market and chips away at the trust the category runs on.
OUR APPROACH
We treated go-to-market and product as one system, owned by one team. A marketing surface per country validates real demand before a region flips live, a separate marketplace app handles browse, book, and pay, and shared market config lets each locale launch on its own timeline without forking the codebase. We built trust into the booking model from the start.
A marketplace only earns its first booking if that booking feels safe. We built doggio so trust is the product itself: verified pros, force-free standards, and payments held until the session is done.
abyssLabs · doggio build thesis
WHAT WE BUILT
Per-market entry landings
Country-specific landing pages introduce force-free care, capture owner and provider interest, and explain the standard before a market goes live.
You prove demand and sign up providers market by market instead of launching into an empty marketplace, so supply and trust grow together.
Two-sided marketplace app
Owners discover verified listings, check availability, and finish a booking in one flow. Providers run listings, calendars, and payouts from a single dashboard.
Owners get one clean path from search to booking, and providers run everything from one dashboard. No tool-hopping on either side.
Booking, payments, and payouts
Stripe Connect ties owner payments to provider payouts, so money moves in step with the booking state with no manual invoicing in between.
Money moving late or by hand is what usually breaks a marketplace. We tied payouts to booking state from day one, so providers get paid when the session completes and nobody invoices anyone by hand.
Force-free care library
Editorial guides on humane training and daycare build category trust and earn search traffic ahead of the first booking.
In a trust-first category, education is acquisition. The guides pre-sell the standard and bring owners in before they ever compare a provider.
PROOF POINTS
- Live on doggio.cz, with per-country landing pages ready for Central-European markets to open on their own timeline
- One team owned the whole arc, from discovery and UX to web app, mobile, and payments, with no hand-off gaps
- Owners book and pay, and providers get paid out, in a single end-to-end flow running in production
- Marketing and marketplace run as separate surfaces (doggio.cz to app.doggio.cz), so conversion copy and product complexity evolve independently
HOW IT LOOKS
Entry market landing

Full home page

THE OUTCOME
doggio is live. Owners on doggio.cz reach the marketplace at app.doggio.cz to book verified trainers and daycare, and providers run listings, availability, and payouts in one place. New countries open by flipping a market live, with no rebuild.
BUILT WITH
Next.js · Supabase · Stripe Connect · Hetzner


